About Project Vivre

Project Vivre is a definitive ground-breaking report that provides a razor-sharp analysis on the current Health and Wellness market and fundamental insights on tomorrow’s consumer. This comprehensive report will provide business managers, brand owners and investors with the most detailed analysis to date and accurate forecasts for this dynamic fast growing sector. Project Vivre assesses the key issues and opportunities facing the UK health and wellness market through a combination of qualitative and quantitative research, focusing on: Food & Nutrition, Active Lifestyle and Personal Wellness, across the following sub-sectors:

Project Vivre

The analysis is based on Allegra Strategies’ insights and the knowledge of key industry stakeholders, shared through depth management interviews. This report identifies critical trends, dynamics and challenges along with key opportunities within the UK market place. With an unrivalled sample of over 10,000 UK health-conscious consumers surveyed, the report provides an incredible wealth of insight into the attitudes, behaviours and preferences of tomorrow’s consumer with a specific focus on millennials.




Access to the Project Vivre report will provide clients with concrete insights that will translate into market success.